pleaseinsert_ILOVEYOU by purr

Vel launches PURR with an infectious first VA: P:\URR(V1)_pleaseinsert_ILOVEYOU
On April 18, 2025, Vel unveils the first-ever VA on her new label, PURR, marking a significant milestone in her rising career. Titled P:\URR(V1)_pleaseinsert_ILOVEYOU, this six-track compilation, featuring six cutting-edge artists, is ready to infiltrate and corrupt the electronic scene.
A transmission of club energy, ASMR, and mental overload
With P:\URR(V1)_pleaseinsert_ILOVEYOU, Vel curates a lineup of fearless programmers. Each track is engineered to execute in the club environment, embedding ASMR-like frequencies and intricate sonic patterns that phish the listener’s senses. This release encrypts a new strain of fast, introspective, cerebral electronic music.
A paradox in code: when love mutates into chaos. This VA draws its core inspiration from the infamous ILOVEYOU virus, a digital plague born from obsessive passion, proof that an emotion too powerful can spiral into devastation. Much like the virus that once spread uncontrollably, P:\URR(V1)_pleaseinsert_ILOVEYOU infiltrates the mind, its hypnotic intensity spreading through each beat.
With mastering entrusted to In Aeternam Vale and visual identity crafted by Yann Rachon, this release is set to deploy worldwide, embedding its signature into the circuitry of contemporary electronic music.

In 2025, Vel launches PURR, her new imprint. Under her spell, Purr brings to life what is digitally encoded, purifying the unreal and infusing surrealism into the everyday routine. Straight out of this world, the new label feels genuine, almost like a dream. Revered and reverberated, with a strong emphasis on textures, bass, vibrations, and resonances, Purr is purring.